About
Jay's motivation stems from being creative, he has an appetite to keep
learning and has spent most of his career producing creative solutions for marketing and advertising.
Jay has had a year of growth and personal development, both creatively and as a manager in 2017. From concepts to implementation across banner ads, large outdoor screens and social media for large-scale brand campaigns such as "Make the Right Connections" (FT Brand campaign) and Post-Brexit, to overseeing the responsive redesign of the entire FT Specialist email/microsite portfolio.
Jay has also been instrumental to the team's success. In 2016 he built the FT Design studio's digital portfolio, became a line manager shaping the 'digital vertical' and developed his own, as well as the wider team's, digital skills and our offering to the customer base.
He continuously evaluates our digital output; demonstrates fantastic conceptual thinking and ideas; and proposes innovative solutions to translate campaigns into e.g. social media.
Financial Times Studio Creative Director
Though versatile in the creative sector, he specialises in creative solutions that drive campaigns in various mediums.
He has a strong passion for illustration.
He often follows the journey a creative can take to maximise its potential.
Jay Amadi and David Buttle have spent the last last few months building CPH (cost per hour) video animation which is designed to explain the concepts of our award-winning trading currency to advertisers.
Jay worked on all stages of the production - from writing the script and storyboarding to designing each frame, from animation to editing the final video to David's voice-over.
Video production of this scale usually requires a team of specialists, but Jay has proved without any shadow of a doubt that we have the skills in-house to produce high quality video content. This is quite an amazing achievement and has been well received by our intended audience who have praised the clarity with which the concept has been explained.
Ben Hughes
Former Global Commercial Director, Former Deputy Chief Executive, Financial Times
Jay resides in a world where he constantly uses his mind's eye. He is passionate about comic books and has written and created three short stories.
Jay has had the pleasure of liaising and working with various agencies during his time at the Financial Times.
Some projects were even nominated for the Drum Awards,
His journey towards becoming a digital designer started as an illustrator, he then applied those skills and his problem solving abilities to succeed in the design sector.
Throughout 2016, Jay has worked across the Financial Times translating major campaigns like The FT B2C Make the right connections campaign, Brexit & US Elections'.
He has created HTML5 ads to be hosted on external sites like the BBC and created animated videos for Social media platforms like Facebook and Instagram.
He exceeded expectations by pushing his skill set and providing visuals solutions that the FT has never done before, for example manipulating fashion imagery to make a model wink for the art of fashion magazine cover, which was displayed in digital screen at Canary Wharf.
He has managed a team that transformed the digital approach to the FT's specialist division. Taking display ads from GIF to HTML5, reworked data capture with great designs and functional coding and pushed the boundaries with responsive and dynamic emails.
From pitches by John Ridding (CEO Financial Times Group) to retail animations to push the main paper sales he has manage to create a vast amount of videos and media for the Financial Times. Most of the production required a team but he was able to tackle the projects on his own and has often been called upon to create support visuals for the companies senior management group.
Jay always rises to a challenge, he thrives off of managing teams and projects, but his passion for creativity, expert knowledge of adobe cc places him as a commander of the front line, with his speed and efficiency he is a warrior with bags of experience handling tight deadlines, enormous amounts of pressure and innovative delivery.
