The 125 Club & Website
Branding | Web design | Event Collateral
Provide insightful editorial research through a digital platform with networking events for a top end C-Suite audience
The 125, an exclusive members-only group named after the FT’s 125th anniversary in 2013, will help prepare the next generation of business leaders.
The eleven founding members of The 125 are Unilever, ArcelorMittal, BT, Santander, Newton Investment Management, Pearson, Channel 4, Man Group, Clifford Chance, Nissan and McKinsey & Company. Access to The 125 is invitation only and corporate members are granted six places for top management. Participants benefit from access to exclusive events and learning forums, a dedicated member website with recommended reading and post-event briefings, and networking opportunities with senior executives and FT experts across a wide range of sectors.
The brand needed to compliment the typeface used in the logo (Fedra Sans
Light)
The focus was to follow these attributes:
Light lines | Sophisticated | Equal weight | Premium | Space | Clean balanced harmony
An idea was to break the Club into three levels
Bringing hierarchy to the membership.
Tier One
- Members
- PA access - Limited access, he/she can log in to book events
- New Member
- Price
- Annual Subscription - £15k price a taster of what 125 offers
- Services
- Events - Only interested in Events
Tier Two
- Members •
- Subordinate access - Limited access he/she can log in to view specific case studies/articles •
- Has been a member for over 2 years
- Price
- Two Year Subscription - £30k
- Services
- Events & Article Access
Tier Five
- Members
- Member access - Full access
- Has been a member for over 5 years
- Price
- • Five year Subscription - £75k
- Services
- Events, Article Access & Coaching/Consulting
The client wanted the site
to look bold and premium.
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